Coastal Edge Advisors

Strategic Expertise. Customized for Your Business

At Coastal Edge Advisors, we bring over two decades of hands-on experience in strategic growth, business operations, real estate development, and leadership to help businesses unlock their full potential. Whether you're launching your first location, scaling intelligently, or refining performance across your portfolio, our work begins at the intersection of data, creativity, and execution.

We’re not just advisors—we’re operators. We’ve built, scaled, and led high-performing brands across North America, and we apply that experience to support our clients with tailored, actionable strategies that generate real results.

Expert Solutions

Strategic Planning

Tailored, actionable guidance for every stage of your business—from launch to growth, optimization, and exit. Our approach includes a full operational audit and KPI alignment, a 12–24 month strategic growth roadmap, and vendor and supply chain optimization. We also provide leadership coaching and advisory support to help you lead with clarity, confidence, and impact..

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Launch & Scale Smarter

A turnkey solution for businesses preparing to open new locations or expand with confidence. We guide you through every step—starting with strategic market analysis and real estate negotiations, followed by hands-on project management and staffing plans. After opening, we provide 90 days of coaching support to ensure a strong launch and sustained momentum.

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Product Buying & Inventory Solutions

Empowering businesses to build profitable, efficient inventory strategies that drive cash flow and maximize sales. We support you with expert guidance on order planning, vendor sourcing, and open-to-buy budgeting. From setting up inventory KPIs to training your team on smart procurement practices, we deliver the tools and support you need for success

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Business Sale & Acquisitions

Whether you're preparing to sell your business, exploring a strategic acquisition, or transitioning ownership, we guide you through the process with clarity and confidence. From valuation insights to buyer readiness, deal structuring, and negotiation support, we help maximize value and ensure a smooth, well-informed transaction.

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Meet the Team

Catherine Moloznik

Co-Founder & Strategic Advisor
linkedin.com/in/catherinemoloznik

Catherine brings deep retail expertise and a sharp eye for operational excellence, shaped by years leading buying, demand planning and product marketing strategies at Fleet Feet. With a career grounded in customer experience, team development, and omnichannel execution, she helps businesses align their in-store and digital efforts to drive meaningful engagement and sales growth. Catherine is especially adept at building high-performing teams and designing training and marketing programs that fuel consistent, brand-right execution.

John Moloznik

Co-Founder & Business Development Advisor
linkedin.com/in/johnmoloznik

With 20+ years of experience leading business development and franchise growth, John is known for bringing clarity and results to complex growth challenges. As the former VP of Business Development & Franchise Operations at Fleet Feet, he opened over 80 locations and was instrumental in crafting scalable systems that fueled long-term brand success. His specialties include market strategy, site selection, lease negotiation, operational audits, and financial performance planning. He’s also a seasoned operator with a passion for turning smart strategy into sustained results.

What We Deliver

We provide practical, proven tools and guidance to help businesses operate smarter and grow stronger:

Open to Buy (OTB) Templates & Training – Understand, plan, and manage your inventory investments with clarity and discipline.
Cash Flow Analysis & Forecasting – Gain visibility into where your money is going and build financial plans that support sustainable growth.
KPI Dashboards & Benchmarking – Track the right metrics, identify opportunities, and benchmark performance across locations.
P&L Review & Guidance – Make sense of your financials with actionable insights to improve profitability.
Succession Planning Resources – Prepare for leadership transitions with structured strategies and support.
Business Plan Development – Create compelling, data-driven business plans that set your direction and align stakeholders.
Strategic Planning Facilitation – Build long-term strategies rooted in market realities and organizational goals.
Executive Coaching & Leadership Support – Strengthen your leadership approach with one-on-one coaching grounded in operational experience.